If the crowd that packed Weekendz Nightclub, in Kingston on Tuesday, May 3, 2009 is to be interpreted then the producers of the new hit show may need a new location. The Magnum King and Queen of Dancehall were crowned last Tuesday with a huge show that showcased dancehall the top 10 finalists all performing. Tiki and Poor and Boasy were crowned at the end as the ultimate winners. The show must be commended for its inspiration and for portraying a variety of talent competition in Jamaica that was not on mainstream television. I believe the show was different in that it didn’t seek to attempt to act like the mother of all talent tournaments ‘American Idol’.
However, the judges must be commended for their real comments. These folks were not their simply to criticize and compliment the contestants on the show once a week. But as the season gone by we saw where the comments were expressed to improve the contestant’s craft in the business. The roles of the judges were also critical. Mr. Burrell as the producer, Ms. Kitty a popular radio public speaker and DJ General Degree a veteran in the business weekly expressed comments from different aspects of the business each revealing the contestants about what the industry requires.
The show begins weekly with a dancehall fashion show which will be improved in future conditions. The models are individuals with less experience and I believe if professionals are used then designers will get more from this portion. After all, it’s business.
The star of this season really goes to Poor and Boasy who walked away with a million dollars cash. His personality and power to show charisma which Jamaicans are known for made him the most popular among the viewers. In addition to his personality viewers cannot ignore his life story. As a 19 year old washing car windows in half Way Tree, who question himself daily about his life and future, it must have taken great strength to become the champion, knowing you are fighting not only for your future but also your son’s. The same is true of the Queen of Dancehall Tiki. Her power to write songs that are easy to shout makes her outstanding and that is critical in any industry, you want people to remember you. She reminds me of Beyonce in some ways, if you look at Beyonce’s songs all are have catchy phrases that connect with her audience. This is a huge lesson for artistes today not only to write lyrics which will make sense but also have entertainment quality.
In conclusion, I believe that Magnum will continue to support this show. Who can forget the brand’s image and phrase “di magnum ina him” which only did the brand well. The producers must therefore see how you can improve on the product by providing a world class show that would mean an even bigger production set and better producing. All the incidents in production must not be repeated but better talents should now come to the attention to take dancehall which is bigger than all of us to a more impressive range.