The formula is not an unique of the high-school love letter scene. You see an interested party, you carefully pass them that most desired little bit of paper that either check social signals opens the entranceway of opportunity or ends it. Ideally, you hope it is a yes, but if not… you either move on or culture the dreaded response with a quick follow-up.
The concept is the same with Social Signals; just a minor role change between the two parties involved and the manner which the answer or reply is delivered. Instead of the relationship between you and that most sought after hot stud or beauty, it is between you (your business) and the billions of consumer online impacts, purchasers or buyers of your products and/or services.
Ideally the answer delivery is quite different in the present digital and social interactive environment. Instead of the “If you like me check yes or no (box); “It’s more of, if you like me “check like, click +1, or just say so (in a recommendation and/or review. )
Capitalizing off your holder’s true feelings and perceptions about your brand, business, services or products through Social Signals is an instant way to prove to the world that it’s really a true love affair and spark of interest to not only your competitors but to other “brand” interests. There’s huge pay-out return and value-add with having those +1’s, ‘likes, tons of Twitter followers, written reviews (be it good or bad) and Facebook fans associated with your brand.
According to a newly released Nielsen report, 90 percent of consumers surveyed said they trust recommendations from people they know; and 70 percent even trust consumer opinions posted from nameless people. (1)
There’s also huge buying and sales returns from the power of reference with regards to Social Signals.
Internet Retailer reports that 67 percent of customers spend more online after receiving recommendations from their online community. (2)
So, if your business isn’t gripping the art of Social Signals, this really is not capitalizing off the billions of online consumers who are searching or looking to generate a purchase decision from their peer’s feelings or thoughts about your brand. Not to worry though, this is easily fixable with a few steps and can be the prompt that you business needs.
Here are a few tips that can help your social signal efforts along the way:
- Sign up for a content web-listing package. Claim your business listings. For example, UBL offers a one-stop online listing claim service and package for claiming and distributing your content and business information online to all or any major, minor, special search engine, White & Super-pages, mobile platforms and gps service providers like 411 and On-star. They can even create social profiles for your business, as well.
- Add SEO to you site to boost your business organic rankings and traffic, so you can be found and rank higher with consumer searches.
- Make your site Mobile compatible. GoMobile or create a Mobile Instance. There are over 1. 6M new mobile devices/phones added every day and more than 5B people are expected to connect through mobile phones by 2015. 3 Mobile is a huge benefit with a low over head.
- Buy into a Reputation Management package. This will enable you to receive up-to-date, real-time credit reporting and analytics about when, where and what individuals are saying about your business or brand. So, you can either respond to bad reviews with an official comment or thank and reward those who do speak good things about your brand personally.
- Develop an integrated Online strategy or plan for increasing customer destinations and bad reactions, developing many hyper-multichannel for connecting with your brand’s audience, and offering offers to them for indicating your brand and boosting your Social Signals through tweets and likes; or other signals.
In the present digital world where Social Signals are the variables between sales or leads and more traffic, it’s key that your business seizes on the power that they also provide. Just by boosting your brand’s Social Signals can boost your business visibility and online perceptions tremendously. They can also propel your SEO initiatives on the major search engines (SERPS) such as Google or Bing.